Product Marketing Management
Because Products Rarely Sell Themselves
Become a certified product rockstar from anywhere with live, online, instructor-led training. All 7 courses are available online. Find the option that fits best with your schedule.
Ford Motor Company realized a 75+% improvement in customer satisfaction/NPS since taking Pragmatic Institute Training1.
Does your market love your product as much as that?
Product marketing managers have to be masters of the market—from finding the right messaging to the right launch plan to the right buyers and more, product marketing managers are charged with doing it all. Make sure you have the tools you need for success by becoming market- and data-driven with Pragmatic Institute’s Product Marketing Management courses today.
Dominate Your Market with Purposeful Training
While there are as many names for the role as there are people to fill them, product marketing managers all have the same goal: marketing, launching and pricing products that delight and engage the market. And having the right tools and techniques in your belt are what stands between an audience full of screaming fans, and a field of crickets.
The Pragmatic Institute Product Marketing Management Course Track will help you find the right market, launch plan and pricing strategy for each product. Designed and taught by expert instructors with decades of product marketing experience, our courses teach you to better understand every buyer persona in your market, the difference between a launch and a release, how to develop a pricing strategy that drives revenue and so much more.
What you get with Pragmatic Institute’s Product Marketing Management Courses:
• Real-world insights
• Usable skills, tools and templates you can use when you return to the office
• Expert instructors with decades of relevant experiences
Highly sought-after certifications that thousands of employers want and require
Don’t let the chance to enhance your skills and become the product marketing manager of the future today.
Implement a proven, practical blueprint for being market-driven and get your team on the same page.
Build buyer expertise and create strategic market plans that deliver results. Every. Single. Time.
Think more strategically about launch and get sales the tools they need to sell your products, your way.
Determine how to present price to your audience and stakeholders and how to bundle your products for success.
The Business of Data Science
Learn to harness the power of data science in your product marketing organization and quickly identify and execute profitable projects.
Learn how to create strategic market plans that deliver results in our Market course.