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The New Era Of Product Marketing and The Way Forward
There are less than half the number of product marketing professionals in the world than there are product managers, but the role of product marketing continues to evolve. It’s becoming more strategic and settling into a bigger seat at the table. Today’s product marketers are sizing markets, identifying the problems to solve, evaluating competitive landscapes and shaping distinctive competencies.
This issue of The Pragmatic takes a closer look at product marketing and growing influence and impact at almost every stage of the product lifecycle. And we’ve got some other great features to help all product professionals in their career path, so take a look and enjoy the read.
Interested in contributing an article? Check out our editorial calendar.
The Secrets Issue
The Ethics Issue
Rise of the Machines
Building Successful Organizations
Aligning With Sales
A Matter of Size
The Global Issue
Softer Side of Product Management
The Pragmatic is our award-winning magazine and your go-to tool for all things product.