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Market Definition: Best Practices for Uncovering Market Problems

Market Definition: Best Practices for Uncovering Market Problems

By Michael Mace February 25, 2020

When building a strategy, how do you define the market you want to serve? Is that market desirable? Viable? Feasible? Today’s most innovative companies start with the customer and a deep understanding of their underlying needs to define the market, then use testing and feedback to validate strategies at every stage.
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