Pragmatic Labs

Transform Your Team with Outcome-Based Learning

Take what your team learned in class and put it into practice by creating a real deliverable for your organization with the help of Pragmatic Labs.

With our industry-trusted facilitators and proven methodology, you'll get the outcomes you need while your team masters repeatable skills they can use over and over again. Take what you learned in your Pragmatic training and put it into action for your whole team with our lean-in approach, which encourages total participation.

Some of the best learning happens while doing. Are you ready to get your hands dirty?

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Roles Planning

Create clear definitions for each product role, and evaluate your current capabilities and efforts.


Identify your organization’s unique characteristics, define your personas and position your product, your line or your company to win in the market.

Product Prioritization & Planning

Learn a proven method to analyze projects and opportunities, measure against the right metrics, commit to a roadmap and more.

Product Marketing Prioritization

Prioritize outbound projects based on the right elements, understand your position in the market landscape and create a solid product marketing plan.

Market Discovery

Create your own NIHITO program by understanding how to research and identify goals, build interview skills and analyze your findings.


Understand how your customers perceive value in your products and define the right pricing and segmentation strategy for your company.

Fresh Market Research Package

Enhance your lab with data from a series of internal and external interviews that provide fresh insights and market context to your lab.

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The Proven Pragmatic Methodology

Learn While Working

Fresh Insights

Get new ideas from your market to better inform your team by adding a Fresh Market Research Package to your lab. We'll interview your market and provide you with the insights you need to succeed. 

Lean-In Labs

No wallflowers allowed here! Our labs require active participation from the whole team. Everyone is expected to share, participate and collaborate, as the best way to learn is by doing in these labs. 

Upskilled Teams

Why hire a consultant to do the work for you, when you can upskill your entire team while completing the work? This way, your team deeply understands the process so they can repeat it in the future.

Business Outcome

Our proven process will provide your team with the skills they need to transform your business, whether you want to create better roadmaps, build a NIHITO program or nail down how you do positioning.

ARE YOU LOOKING FOR A COURSE?  Foundations | Focus | Build | Market | Launch | Price | THE BUSINESS OF DATA SCIENCE

Industry-Trusted Facilitators

While typical providers "consult," "dictate" or "coach," or experts facilitate.

Our trusted facilitators aren't experts in your market—and they don't pretend to be. That's your expertise.

Instead, our facilitators are experts in the proven process that will get you the outcomes you need. 

Your team will learn that proven process, setting them up to do it successfully, time and time again.